Monday, April 03, 2006

Vicks NyQuil pushes “The OTHER Option”


In a new, groundbreaking marketing campaign, NyQuil is publishing research showing a dramatic reduction of parental stress in families where children receive properly supervised medical sedation. Their research shows evidence that 75% of all hostile parent-child cannibalism incidents could have been prevented if children slept more deeply between the hours of 11 pm and 4 am.

NyQuil Executives have adjusted the well established NyQuil brand name to include the image of Spanish artist Francisco de Goya’s “Saturn,” the mythological titian and recognized "poster child" of familial cannibalism. The forthcoming campaign boasts their new slogans:

  • “The no alcohol, no aspirin, nighttime, sniffling, sneezing, stuffy head, coughing, so you don’t eat your children medicine.”
  • “NyQuil—The OTHER option.”